Social Marketing - Part Art, Part Science and All Process
Resources and Links
In this challenging time of social funding cuts and fewer staff, a not-for-
profit has to do more with fewer resources to become a successful
marketing machine. Pulling together all the elements of a cohesive
marketing program can be a challenge on your brain cells, analytical
prowess and organizational skills. So many things to think about as well as
get done and (usually) so little time. Marketing breaks the marketing
challenge into 4 logical and sequential quadrants. Key messages are key,
planning is paramount, better creative comes from knowledge and how
(when it comes to launches) god is in the details.
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